it would depend on how the system was creating the dynamic urls.Once you figure out that, you can mod rewrite in the htaccess file to rewrite the urls to include your keywords. However, if you are using any form of CMS (including shopping cart software) there's likely already modules available that will do it for you if you look around.
If you're coding the PHP in house, then you need to speak to the developers of the site as to how the site works so you can mod rewrite the urls to keyword friendly terms.with regards to free cms, Joomla is very good and has plenty of seo addons for SEO friendly urls.
Source: SEO Chat Forum
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